Senior SEO Specialist & Team Lead
My name is Daniil Shastovsky. I'm a Senior SEO specialist and team lead with 8 years of experience, plus full-stack development skills. That rare combination lets me see a project under the hood — I don't just spot technical issues, I understand the architecture of React/Next.js apps and can ship a fix or write a Python automation script myself. SEO Control — including the AI Readiness tool and the AI News section on this site — is my own build too, and here I write about how AI search, AEO/GEO, and technical SEO actually work in practice, not just in theory.
My career went from building websites to running SEO departments at large agencies and leading enterprise projects for major brands. Alongside that, I build my own SaaS products for SEO — the same product thinking is behind SEO Control.
I make decisions from data, not guesses — using SQL, BigQuery, and Python (Pandas) to analyze large sets of keywords and logs. Where I can, I automate: I bring in LLMs for content generation and query clustering, and write custom parsers and monitoring scripts that save hundreds of hours of manual work. I also go deep on technical SEO for SPAs — rendering issues (CSR/SSR) in JS frameworks and how to solve them for Google and Yandex.
Core competencies: full-funnel promotion in highly competitive niches (fintech, e-commerce, medical) across Russia, the US, the UAE, and Europe; E-E-A-T strategies for YMYL topics; recovering sites after Core Updates, hacks, and technical failures; PBN and multi-tier link-building strategies for Western markets; technical specs developers understand on the first read. I especially value solid documentation and well-oiled processes — and I travel often, so I only work remotely.