surfup

Tools for people who launch sites.

Free, local tools help you run practical checks. Everything you enter stays in your browser.

Free

Pre-launch check

Review SEO basics, structured data, speed, and exposed keys on AI-assisted sites.

Open
Free

Rules for Cursor and Claude Code

Download project rules for SEO, accessibility, and tests in your stack.

Open
Free

llms.txt generator

Build a map of important pages and download it for your site.

Open
Free

Structured data

Review schema.org markup and preview a search snippet.

Open
Free

robots.txt and sitemap

Check access and crawl rules for search and AI bots.

Open
Free

Meta tags and snippets

Preview how a page may appear in Google and Yandex.

Open

Have a task? Share a few details — we’ll take it from there.

Coming soon

301 redirect map

Match old and new URLs before a migration.

In development
Coming soon

Article prompt builder

Plan the path from brief and outline to draft and editorial review.

In development
OPEN SKILLS

Skills for AI agents

All skills

A selection of skills from open repositories, plus an original SurfUp skill.

Review

From signal to verification.

Each local checklist guides a manual review; it does not replace a website audit.

Path

Follow internal links to key pages and check the final URL.

Evidence

Compare the source HTML, metadata, accessibility, and visible content.

Outcome

Record the issue, its owner, and the follow-up check.

Example result

URL and response status Check

Title and description Check

Links and calls to action Check

Local file

Rules for Cursor and Claude Code

Download an editable starter AGENTS.md and adapt it to your repository.

# Project rules

- Read the existing code and repository instructions before changing files.
- Keep changes scoped to the requested outcome.
- Never expose secrets, personal data, or production credentials.
- Verify the changed behavior and report what was not verified.
- Preserve a clear rollback path for production changes.
Guidelines

Review with the project context in mind.

No pretend scanning

Manual pages keep entered context only in the current browser tab.

Keep evidence

Save the URL, date, response status, and a screenshot of any important defect.

Recheck after a change

Recheck the page in the same environment and record what changed.

SurfUp / tools

Check the next release.

Check the site

Latest materials

All materials

Practical articles and guides by SurfUp.

Guide · 8 min

Traffic dropped after a Google update

How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.

Read
Guide · 9 min

Demand fell or the site lost: reconciling traffic with Wordstat

Demand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.

Read
Guide

Topic Frame: How to Design a Semantic Cocoon That Works

Our version of the semantic cocoon: topic boundary, audience voice, decision path, page roles, internal linking and briefs. Step by step, with an example.

Read