See which channels bring in revenue and which only create costs
We configure and check analytics so you can make decisions from the numbers: where customers come from, which pages lead to enquiries, and what to improve or stop. It suits owners of websites, online stores and services whose GA4 and CRM reports do not match, or who are unsure about their events and goals. The aim is to end arguments about the numbers and move budget toward channels with visible returns.
GA4 shows one number, your CRM another, and contractors a third.
You do not know which enquiries came from SEO, advertising or email campaigns.
Different people set up tags: events have inconsistent names and some are duplicated.
Tracking “breaks” after releases, and you find out a month later.
You need to show an owner or investor what a channel returns.
What the business gets
Result
What it includes
Basis
Measurement map
what is counted correctly, what is duplicated and what is missing
measurement audit
Configured goals and events
enquiries, calls and payments appear in GA4 and are tied to a source
configuration
Event documentation
a glossary and instructions for checking after releases
handoff
Illustrative example
if you spend 500,000 a month on advertising and 20% of enquiries are attributed to the wrong channel, decisions about that part of the budget are based on incorrect data. Good analytics restores your ability to decide from facts.
Pretty charts. But what's actually working?
Why this happens
When events have inconsistent names, are duplicated or are not linked to the real funnel, a report shows numbers but does not point to the next step. Search Console clicks and GA4 sessions also differ by definition; without an explanation, that turns into an argument (why).
What is included
Inventory: which systems, tags and events are in place now, and who owns them.
Funnel map and event glossary — shared names and rules, so everyone on the team means the same thing by each event.
Removal of duplicates, gaps and parameter errors.
Configuration of agreed goals and events (GA4, tag manager): up to 5 events in the starter package and up to 20 in the core package.
Real-scenario check: the event fires once and is assigned to the right source.
Residential developer — site with interactive apartment selection, quiz funnel and CRM lead handoff: visit-to-enquiry conversion 1.1% → 3.4%, cost per qualified lead −41%, lead-to-deal conversion +27%. → Residential developer
SportFit — Looker Studio reporting on GSC and GA4: non-brand queries and AI assistants are visible as a separate source. → sportfit.ee
Financial branch network (NDA) — automatic collection of impressions, clicks and rankings for every branch: reporting went from 2 days to a 15-minute review. → Large banking network (NDA)
Similar tasks
$149 – $249
per scoped project
Measurement audit
Review of one website and one GA4 property or one Yandex Metrica counter
Traffic-source checks and validation of up to 5 key conversions: leads, calls or purchases
Checks for duplicate events, missing conversions and configuration errors
Evidence-backed findings, fix priorities and a recorded walkthrough
Monitoring of one website, one GA4 property or one Yandex Metrica counter, GTM and up to 20 key events
Weekly checks and alerts for missing conversions, duplicates and anomalies
Up to 4 hours of tracking fixes and post-release validation per month
Verification of resolved issues and a change log
First response to tracking incidents within one business day during agreed support hours; fix timing is set after diagnosis and within the included 4 hours per month
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
Measurement audit
— a one-off review to find out what to trust. Analytics setup — up to 5 events (starter) or up to 20 events (core), tested in a real scenario. Prices are shown on the cards.
What is excluded and what we do not promise
The work depends on access, user consent and third-party system documentation. We do not guarantee that systems will match exactly: platforms use different counting models. Licenses, server-side data storage, complex attribution and CRM fixes are estimated separately.
Who it is and is not for
The charts look great, but the answer to “what worked?” has gone missing.
Suitable for
teams that make decisions about channels and funnels and are ready to act on data.
Not suitable for
if the data is “just for show” and no one will use it; if you do not have access to the site and CRM.
FAQ
Can you do this without a developer? Some work is done in the tag manager interface. We agree code changes, server-side events and CRM work with your developer.
Why do GA4 and Search Console show different numbers? They use different definitions: a click and a session are not the same thing. We document the expected differences.
Do users need to consent to cookies? For example, in the EU and UK, consent is generally required for analytics cookies; rules differ in other countries. This is not legal advice: check with your lawyer, and we agree on consent settings before installing tags.
Can we see visits from AI assistants? Some visits can be separated as a source in GA4; this depends on whether the services pass a referrer. Read more in GEO.
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