SEO is the work of helping your website appear in Google and Yandex for buyers’ searches and generate enquiries and sales without paying for every click. It is for owners of online stores, B2B companies, services and service-business websites where search is growing more slowly than it should, or bringing no orders at all. The goal is to turn your website from a business card into a steady source of customers: in our published projects, organic traffic grew by +35% to +140% over periods ranging from six months to a year.
| Metric | Description | Case |
|---|---|---|
| +35% … +140% | growth in organic traffic across published projects over different periods (some are year over year); the midpoint of the range is around +48% | All case studies |
| +140% in 9 months | B2B distributor; commercial queries reached the top 3 and top 10 | Weitnauer |
| 0 → 4,800 clicks per month | Shopify online store in 6 months; first regular search sales from week 10 | Maple Tattoo Supply |
| +28% search enquiries | B2B manufacturer, year over year (traffic +35%) | IEK Group |
Caption: “These are results from published projects, not an average across all clients. Revenue growth depends on the site’s conversion rate and margin — below, we show how to calculate it for your business.”
if search generates 100,000 in revenue per month and traffic grows by 10% with the same conversion rate and average order value, that is +10,000 per month and +120,000 per year. Growth could also be zero; published projects achieved +35% and above, but your result depends on your niche and competition. Use your own numbers: search revenue × traffic growth.
Individual SEO fixes rarely help if you have not chosen the pages that generate revenue, do not understand the causes of demand, or have no way to measure results. So we first connect search demand with the site’s technical state and your team’s capacity, then assign tasks with an owner and a clear “done” criterion.
| Stage | Timing | What we need from you |
|---|---|---|
| Goals, markets, seasonality and access | week 1 | access to Search Console/Webmaster, analytics and CMS |
| Website review and demand map | weeks 1–3 | a decision on priority business areas |
| Task queue and implementation | from week 3, then monthly | an implementer on your team or approval for SurfUp to implement |
| Checks and report | every month | a working meeting |
We agree on the first checkpoints before starting. Case-study reference points: first regular sales from week 10 (a store built from scratch), noticeable growth after 6–9 months.
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
— a one-off review if you need to understand what is holding you back and get a plan for your team. Organic growth — monthly support if you need an owner for the channel; the core package covers the entire website up to 3,000 pages, not just “10 pages a month.” Complex website or multiple markets — for two markets or languages and large catalogs.
We do not guarantee rankings or sales volume: results depend on competition, your product, website and implementation speed. Copywriting, programming, digital PR, links and large-scale migrations are included in the estimate only if listed in the agreed scope.
businesses that need an owner for the organic channel and a clear plan, especially when growing a catalog, redesigning, changing CMS or entering new markets.
anyone expecting results in a week; if you cannot implement fixes (yourself or through us); if the website does not exist yet — start with A website that brings in enquiries, not just one that loads.
SEO foundation for AI and GEO — when you are ready to appear in AI answers too · Website migration · Analytics · Website development · subpages: SEO for online stores: more search sales without duplicates and junk pages, SEO for corporate websites: get found for your services, not just your name, Promote your site in Yandex with regional and commercial factors in mind, Promote your site in Google across multiple countries and languages
Share your website and market, and we will recommend the diagnostic format, scope and start date.
Practical articles and guides by SurfUp.
How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.
ReadDemand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.
ReadOur version of the semantic cocoon: topic boundary, audience voice, decision path, page roles, internal linking and briefs. Step by step, with an example.
Read