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05 · Materials / method

How we make a brand visible to AI.

Three layers of visibility: accessibility, clarity, and evidence — without promises that cannot be checked.

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SURFUP / TOOLS

Our technology stack

We choose tools to fit each project: websites, data work, analytics and automation.

  • React
  • Next.js
  • Nuxt
  • Vue.js
  • Alpine.js
  • TypeScript
  • Vite
  • Tailwind CSS
  • Node.js
  • Python
  • FastAPI
  • Django
  • pandas
  • PostgreSQL
  • SQLite
  • Playwright
  • Docker
  • Git
  • GitHub Actions
  • Google Analytics 4
  • Search Console
  • Looker Studio
  • JSON-LD
01

Business

Leads, sales, and brand recognition

02

AI answers

Mentions, visibility, and citations

03

Search

Indexing, rankings, and traffic

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Working principles

01 · Start with demand, then build pages

We shape prompts around the customer journey, not a tool’s keyword list.

02 · Put the answer in the first sentence

AI systems cite sentences that make sense without extra context.

03 · Make facts verifiable

Numbers, sources and authors provide evidence that can be checked.

04 · Measure every month

Track visibility, share of voice and citations against the same prompt set.

SurfUp / method

Start with a question you can verify.

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Latest materials

All materials

Practical articles and guides by SurfUp.

Guide · 8 min

Traffic dropped after a Google update

How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.

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Guide · 9 min

Demand fell or the site lost: reconciling traffic with Wordstat

Demand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.

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Guide

Topic Frame: How to Design a Semantic Cocoon That Works

Our version of the semantic cocoon: topic boundary, audience voice, decision path, page roles, internal linking and briefs. Step by step, with an example.

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