Traffic dropped after a Google update
How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.
Open materialMaterials that save weeks
Guides, prompts, templates, and checklists for SEO, GEO, vibe coding, and development. Free and open.
AI agent skillsCOLLECTION · 12 PROMPTS
From vibe coding to production
Prompts and project rules that help AI write code with SEO foundations, tests, and analytics built in.
Open collectionDemand fell or the site lost: reconciling traffic with Wordstat
Demand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.
Open materialTopic Frame: How to Design a Semantic Cocoon That Works
Our version of the semantic cocoon: topic boundary, audience voice, decision path, page roles, internal linking and briefs. Step by step, with an example.
Open materialBrand or non-brand: what is dragging a bank’s organic traffic down
A bank’s brand lost 38% of visits in a year, non-brand 18%, but from January to May non-brand falls faster. How to read the two lines correctly.
Open materialDo ChatGPT, Perplexity and Google AI cite your brand?
ChatGPT and Google AI returned the same brand list in under 1% of repeats. How to build a prompt sample, count the share of answers and show results to a client.
Open materialA bank’s organic traffic fell a third: what explains it and what not
A large bank’s organic fell 32% in a year, brand more than non-brand. Which of seven hypotheses hold, and why one report has three “organic” numbers.
Open materialFake Authors and Google: How to Check Your Site’s Authorship
Google now calls fake authors deception. How to check your site’s authors, set up author pages and markup, and what to do with fabricated profiles.
Open materialImpressions in Google’s AI results
AI impressions in Search Console grew six-fold while clicks stood still. How the Generative AI report differs from the regular one, how to check the growth and which metrics count as success.
Open materialGoogle AI Content Guidelines: A Main Content Self-Audit
What Google counts as main content, how to check a page for effort, originality, skill and accuracy, and how to review AI content including metadata.
Open materialPosition improved, clicks stayed flat
Average position improved by 10.8 points while clicks grew 0.95%. Why this happens, how to check the query mix and how to report it to a client.
Open materialShowing 1–10 / 13
Glossary
Glossary
Google Analytics 4 (GA4)GA4 sessionOrganic SearchLanding pageEngaged sessionEngagement rateKey eventSession source / mediumSearch Console metricsSearch impressionsSearch clicksAverage positionAttributionEventEvent countActive userFirst user sourceDefault channel groupUTM tagsDebugViewDirect / (none)UnassignedCRM-qualified leadLead-to-customer rateKey event rateGA4 dimension scopesSearch Console aggregationAPIAPI endpointAuthenticationAuthorizationCI/CDContainerContainer imageEnvironment variableUnit testIntegration testEnd-to-end test (E2E)Regression testSmoke testTest fixtureMockFlaky testCode coverageObservabilityLatencyToken (LLM)Context windowInferenceEmbeddingVector databaseRetrieval-augmented generation (RAG)Fine-tuningPrompt injectionAI hallucinationEvaluation datasetCrawl budgetCore Web VitalsSitemap indexHTTP status codesSearch Console CTRAEOCanonicalCJMCLAUDE.mdE-E-A-TGEOHreflangllms.txtMVPNoindexSchema.orgSSRVibe coding
Full glossary