Does this sound familiar
you want to pay for results, not just hours · you worry about paying for traffic that brings no inquiries · you are unsure about analytics data · your vendor will not agree to fixed criteria.
We run SEO according to an agreed plan — technical work, landing pages and organic lead measurement — and, if you choose, add a results bonus using a formula set before work begins. It suits projects that need ongoing support and a transparent success measure. The goal is to pay for the work and, additionally, for an agreed result without creating an incentive to chase empty traffic.
you want to pay for results, not just hours · you worry about paying for traffic that brings no inquiries · you are unsure about analytics data · your vendor will not agree to fixed criteria.
a fixed scope of work as the base fee · a bonus formula that defines the data source, baseline period, seasonality, rate and cap · the main package covers a site with up to 3,000 pages; the starter package covers one business direction and priority pages.
B2B manufacturer — traffic +35% and inquiries from search +28% year over year; an example of an “inquiry” metric (IEK Group).
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
agree on terms and formula (1–2 weeks) → monthly work → formula-based calculation.
the bonus is not part of the base price and is paid separately; if the formula cannot be determined reliably, the fee stays fixed with no bonus. Payment based only on traffic volume is not used.
Why not “pay for traffic”? Traffic can be irrelevant; the bonus is tied to inquiries and agreed data. · What if there is too little data? There is no bonus; we work at a fixed fee. · Can the formula change? By agreement for a new period. · Do you guarantee results? No.
Practical articles and guides by SurfUp.
How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.
ReadDemand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.
ReadOur version of the semantic cocoon: topic boundary, audience voice, decision path, page roles, internal linking and briefs. Step by step, with an example.
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