surfup

A web app for customers and your team — no installation, with a clear release process

We build browser-based products — client portals, internal systems and services — from user flows and interfaces through API integrations to a controlled release. This suits product teams that value link-based access and fast iterations. The goal is to move processes from spreadsheets and manual forwarding into one system, so customers can see the status without a call.

Does this sound familiar

Processes live in spreadsheets and chats · customers ask “how is the project going?” · data is duplicated in several places · staff spend time preparing reports by hand.

What the business gets

a map of roles and user flows · a working service with integrations within the agreed scope · launch instructions and a code handoff.

Experience

SurfUp's own client portal reduced the time to prepare a client report from 2–3 hours to about 30 minutes (SurfUp app); SEO Control is the studio's separate monitoring product (SEO Control).

Services and pricing

$3,750 – $6,000

per scoped project

$12,600 – $25,200

per scoped project

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Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.

The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.

Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.

What’s included

  1. roles, user flows and interface states; 2) frontend, server-side logic and integrations; 3) basic checks; 4) metadata for public pages; 5) launch instructions and handoff.

How it works

user flows (about 2 weeks) → MVP (6–10 weeks) → release and handoff (indicative timing).

Not included

complex regulated systems, large data migrations and post-launch support are scoped separately.

A website with no clear button is an online museum: lovely, but where do I go?

FAQ

How many users can it handle? It depends on the architecture; we discuss this at the start. · Does an app need SEO? Only public pages do (SEO for SaaS). · Who owns the code? You do. · What about security? We check it before launch (AI code security).

If the inquiry form goes quiet, so do customers.

Additional services

from $550

per scoped project

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from $1,250

per scoped project

from $750

per month

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from $400

per scoped project

from $700

per month

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from $1,400

per month

from $1,000

per scoped project

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from $2,000

per scoped project

from $3,750

per scoped project

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Discount 90%$400 – $600

from $40

per scoped project

Discount 90%$3,750 – $6,000

from $375

per scoped project

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Discount 90%$1,050 – $1,800

from $105

per scoped project

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SurfUp / studio

Turn “we need a website” into a link you're happy to share.

Latest materials

All materials

Practical articles and guides by SurfUp.

Guide · 8 min

Traffic dropped after a Google update

How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.

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Guide · 9 min

Demand fell or the site lost: reconciling traffic with Wordstat

Demand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.

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Guide

Topic Frame: How to Design a Semantic Cocoon That Works

Our version of the semantic cocoon: topic boundary, audience voice, decision path, page roles, internal linking and briefs. Step by step, with an example.

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