Does this sound familiar
pages exist on the site but not in Google · different pages compete for the same query · developer changes broke the metadata · the index contains many utility URLs.
Fix what keeps your site’s pages out of search
On-page optimization brings order to the website itself: which pages search engines can access, which are duplicates, and how templates, metadata and internal links are set up. It suits site owners whose websites have accumulated duplicates, “lost” pages and accidental developer changes over the years. The goal is to bring back pages that generate revenue: a page search cannot see cannot bring in a customer, no matter how much you spend on ads and content.
What the business gets
- a list of issues with example URLs and priorities, showing what to fix first and why
- development and content tasks with clear acceptance criteria, ready for your developers
- a sample check after changes are released
- a clear view of indexation, including how many important pages search can see before and after.
Example from practice
In a six-month SEO project for a clothing store, the roadmap listed 120+ technical issues; the share of target pages eligible for indexing grew from ~65% to ~90%, and traffic increased 38% over the project. This was the result of the whole project, not on-page optimization alone.
Why this happens
search engines choose what to crawl and show with a limited crawl budget. Duplicates, empty pages and template errors waste that budget, leaving important pages aside.
What’s included
- Indexing and crawl checks — you get a map of what is open, closed and should be open.
- Duplicate, canonical and URL parameter analysis — a rule for which page is primary for each query.
- Template and metadata checks (title, description, headings) — ready-to-use templates your developer can apply across pages.
- Internal linking — a plan for links from strong pages to important ones.
- A prioritized fix queue with examples and acceptance criteria — tasks your developer can take into a sprint.
- A check of an agreed sample after release — confirmation that the fixes worked.
How it works
| Stage | Indicative timing | What we need from you |
|---|---|---|
| Site baseline | 1–2 weeks | Search Console and analytics access |
| Development and content tasks | by agreement | someone to accept the tasks |
| Release check | with each release | a link to the release |
Case
Services and pricing
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
Not included
new pages, site features or catalog restructuring; technical fixes fit within the package limit, while development is scoped separately.
FAQ
Do you implement the fixes yourselves? We prepare the task and check the release; development is included only within an agreed scope. · How many pages will you cover? It depends on the package; for the whole site, see SEO. · When will growth happen? Indexing changes after fixes are released; timing depends on the site, so we cannot promise a date. · Is this one-time? It can be a one-off (one-time optimization) or ongoing support.
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Additional services
SurfUp / studio