We design and build a mobile app around validated user flows, platform constraints and ongoing support. This suits teams with a clear audience and a product owner when they need a camera, offline mode, push notifications or daily use. The goal is to invest in what users will actually open, rather than a collection of features “just in case.”
Customers ask for an app, but it is unclear what it should do · you want an MVP in a season, not a year · you are unsure whether you need an app store or whether a web version is enough · you are worried about depending on a contractor.
installs × active-user share × value per active user. Use your own figures: an app pays off only if users return, so we define the MVP around the flow that creates value.
The most expensive app mistake is building features nobody uses. That is why we start with user flows and a prototype, then move to development.
| Stage | Indicative timing | What we need from you |
|---|---|---|
| User flows and prototype | 2–3 weeks | product owner, examples |
| Development and demos | 6–12 weeks, depending on scope | timely decisions |
| Build and app store submission | according to store rules | developer accounts |
There is no separate published client case for mobile app development. Related experience includes the SurfUp client portal, the studio’s own product with its own development cycle (SurfUp app).
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
App Store and Google Play publication and approval depend on the owner's account, the stores’ rules and the app’s content.
An app or a PWA? If you only need quick access, a PWA may be enough and is simpler (vibe coding). · Who owns the code? You do. · Who publishes it? Your account; we prepare the build. · What about promotion? That is ASO.
Practical articles and guides by SurfUp.
How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.
ReadDemand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.
ReadOur version of the semantic cocoon: topic boundary, audience voice, decision path, page roles, internal linking and briefs. Step by step, with an example.
Read