GEO is the work of helping ChatGPT, Google AI Overviews, Perplexity, Yandex and DeepSeek mention your brand and link to your website when a customer asks “who should I choose?” It is suitable for companies whose buyers compare providers before making first contact: online stores, B2B companies, service providers, finance and healthcare businesses. The goal is to make the shortlist that AI presents instead of ten links and to attract enquiries from a new channel.
| Result | What it includes | Basis |
|---|---|---|
| A table of AI answers to your customers’ questions | who is mentioned, where the facts come from and what is wrong about your business — before work begins | baseline measurement |
| A list of page changes | what to fix so AI and search can use accurate facts | strategy |
| A repeat measurement | a view of what changed, rather than impressions | our Method |
Practical reference: in a marketplace project where GEO ran alongside SEO, the brand’s share of mentions in a test sample of prompts rose from ~12% to 34% (measured by the studio, not an independent audit). Results depend on the niche, website and competition.
if 10 out of 100 customers choosing a provider ask AI, and one in ten of those contacts you after your brand is mentioned, that is one enquiry out of 100. Use your own numbers: this is a small but growing channel.
AI systems build answers from pages where facts are clear, supported and accessible to crawlers. If information about you is scattered across the site, contradicts itself, is hidden behind scripts or has no supporting sources, the answer will favour a competitor who has this in order. Google says there are no “secret” requirements for AI Overviews: a page needs to be indexable and contain useful, verifiable material. This is confirmed for Google; other systems have their own rules, so we focus on the common ground: accessible pages and verifiable facts. GEO is about reliable sources, not tricks.
| Stage | Timing | What we need from you |
|---|---|---|
| Measurement and source map | first few weeks | a list of key customer questions and access to the site and analytics |
| Page improvements and technical changes | after plan approval | a product expert to confirm facts; a decision on CMS changes |
| Repeat measurement and report | after changes are implemented | agreement on the next priorities |
| Growth (monthly plan) | every month | updated facts, new questions and new markets |
The first measurement and plan are included in “Strategy”; repeat measurement and improvements are included in “Sprint” and “Promotion and growth.”
Choose based on the task: Strategy if you do not know where to start or how many pages need changes; Sprint if the priority pages are clear and you need results within one project; Promotion and growth if the channel needs to be maintained and expanded each month. If your site is not indexed or has technical problems, start with an SEO diagnostic (Get more customers from search without paying for every click).
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
We do not promise citations, rankings, traffic or sales: third-party AI systems choose their own sources and change their answers. We agree on the number of pages, languages and markets before work starts. Large-scale content production, programming and paid placements are priced separately.
companies with a clear product, an in-house expert and a website that can be edited; teams that want an implementation plan rather than a report saying “we were mentioned three times.”
anyone who wants to “buy a spot” in an AI answer; sites with no indexation or basic SEO foundation (start with Get more customers from search without paying for every click or We prepare key pages that AI systems can cite); teams without access to the website.
SEO — the foundation that makes GEO stronger · SEO foundation for AI answers — if you only need to prepare pages · Analytics — to see visits from AI in GA4 · market pages: GEO in the UK: help AI answer accurately about your company, geo-us, geo-uae and others
Tell us about your business and market; we will suggest a measurement scope, package and start date.
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