Does this sound familiar
traffic fell within a week · you received a Search Console notice · rankings worsened after a hack or update · a vendor says “it’s a penalty” but shows no evidence.
We diagnose traffic drops and possible penalties by reviewing search engine notices, change history, indexation and page quality to answer “is this a penalty or something else?” It suits sites with a sudden traffic drop, a notice in webmaster tools or an unclear record of changes. The goal is to focus effort on the real cause: a drop is often caused by technical issues, seasonality or a release, not a penalty.
traffic fell within a week · you received a Search Console notice · rankings worsened after a hack or update · a vendor says “it’s a penalty” but shows no evidence.
a confirmed cause or an honest conclusion that “this is not a penalty” · a prioritized correction plan · a follow-up check after a correction stage · preparation of a search engine reconsideration request if needed.
Vitateka pharmacy — recovery after a hack in 2024–2025: technical audit and regional strategy, average positions across Europe improved 35% (Vitateka.ee).
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
diagnosis (1–2 weeks) → fixes → reconsideration request or follow-up check under the search engine’s rules.
recovery timing is controlled by the search engine; we cannot promise that restrictions will be lifted or give a timeline.
Does a traffic drop always mean a penalty? No, the cause is often technical or seasonal. · Do you need access? Search Console or Webmaster, analytics and release history. · Can rankings come back quickly? It depends on the cause; no timeline can be promised. · What if the site was hacked? Security comes first, then recovery.
Practical articles and guides by SurfUp.
How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.
ReadDemand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.
ReadOur version of the semantic cocoon: topic boundary, audience voice, decision path, page roles, internal linking and briefs. Step by step, with an example.
Read