surfup
Development · websites and services

A website that brings in enquiries, not just one that loads

We plan, design and launch websites, online stores and web services around real customer journeys: from the first visit to an enquiry or payment. This service suits companies with outdated or underperforming websites, or those dependent on a single contractor, and founders who need a working MVP. The goal is to give you a sales channel you can manage, with SEO foundations, enquiry tracking and handoff of the source code and access to you.

Does this sound familiar?

  • The site looks fine, but there are few enquiries and the mobile experience is inconvenient.
  • Every change has to go “through the contractor,” with unpredictable timing and cost.
  • You need a new website or store but worry about losing search traffic at launch.
  • You have a service idea and need a working version to show investors or your first customers.

What the business gets

ResultWhat it includesBasis
8 weeksfrom kickoff to publishing a media platform: architecture, front-end, CMS and SEO taxonomyProvodnik Media
Search sales from week 10first regular sales from a Shopify store launched from scratch (one project, not a guarantee)Maple Tattoo Supply
Source code and access on your accountcode, hosting and a guide for your team — without dependence on the studioworking terms

How this translates into money (illustrative example)

with 10,000 visits per month and a 1% conversion rate, the site generates 100 enquiries. If conversion rises by 0.5 percentage points (we do not promise this), that is 50 more enquiries without additional traffic spend. Use your own visits, conversion rate and cost per enquiry.

Turn “we need a website” into a link you're happy to share.

Why this happens

A beautiful website is not automatically an effective one. It has to explain the offer in a few seconds, work on a phone, collect enquiries and remain manageable after launch. If routes, content, integrations and acceptance criteria are not agreed before estimating, timing and budget can drift.

What is included

  1. Page and journey map — what visitors see and do at every step. You get the structure before design starts.
  2. Prototype and design system — we agree on the visual direction before full development; revisions are cheapest at this stage.
  3. Responsive development — phone, tablet and desktop; forms and CRM/email/messenger integrations within the agreed scope.
  4. SEO foundations from day one — metadata, URL structure, fast pages and text in the source code. No need to “fix” the site after launch.
  5. Pre-launch checks — forms, errors, mobile journeys and speed; we run the website launch check.
  6. Handoff — source code, access, release checklist and instructions for your team.

How the work proceeds

StageTimingWhat we need from you
Brief: goals, audience, materials and constraintsweek 1materials, examples and a client-side contact
Structure and prototypeweeks 1–3prototype approval
Development in stages with interim reviewsweeks 3–8 (depends on scope)quick decisions on revisions
Launch, handoff and improvement listfinal weekaccess to the domain and hosting

Case-study reference: the media platform took 8 weeks to publish. We confirm precise timing after the brief.

Even the “Submit” button wants a plan.

Case studies

  • Residential developer — website with interactive apartment selection, quiz funnel and CRM lead handoff: visit-to-enquiry conversion 1.1% → 3.4%, cost per qualified lead −41%, lead-to-deal conversion +27%. → Residential developer
  • Fitness club network (9 clubs) — online membership sales with payment and contract, without an in-person visit: 38% of new memberships are purchased online, trial-to-purchase conversion 31% → 52%, no-shows ≈40% → 12%. → Fitness club network
  • Boutique hotel (28 rooms) — multilingual direct-booking site with content and GEO: direct bookings 18% → 44%, aggregator commissions ≈14% → ≈9% of revenue, organic traffic ×3.2. → Boutique hotel
  • Thai restaurant — online menu, QR ordering from the table, staff Telegram bot and admin panel: average order value +17%, time from decision to order 5–10 minutes → 1–2 minutes, only isolated order errors per quarter. → Thai restaurant
  • Provodnik Media — media platform built from scratch: architecture, website, CMS, SEO taxonomy and launch content; 8 weeks to publication. → Provodnik Media
  • Maple Tattoo Supply — Shopify store SEO project: technical setup and demand-led catalog; ~4,800 Google clicks per month by month 6. → Maple Tattoo Supply
  • Related experience: SurfUp’s own client portal. → SurfUp app

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Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.

The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.

Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.

Landing page

— one offer and one route to an enquiry; Company website — up to 5 pages in the starter package and up to 15 in the core package, with a CMS; Web service MVP — a limited set of user journeys and roles. Stores, mobile apps and Telegram Mini Apps have separate pages below.

What is excluded and what we do not promise

The range does not include licenses, paid services, hosting, transfer of large archives or support after the agreed period. We do not guarantee search rankings or conversion: we deliver a technically and visually checked website and measurement tools.

Who it is and is not for

A website with no clear button is an online museum: lovely, but where do I go?

Suitable for

companies that need a new website or MVP handed over to their team; those tired of depending on a single contractor.

Not suitable for

anyone who needs it “done in three days at the lowest price” without agreed requirements — for a quick idea test, see Vibe coding.

FAQ

  • How much does it cost and what affects the price? The cards show package ranges. Price depends on page count, integrations, design and materials; we confirm the final amount before starting.
  • Can we continue with the existing code? Yes. First we assess the repository, access, dependencies and documentation, then propose continuing or a safe replacement plan.
  • What happens to search when a new site launches? If the URL or structure changes, see Website migration; if URLs stay the same, we check metadata, redirects and indexing.
  • Who owns the website? You do. The domain, hosting and repository are registered in your name.
  • Support after launch? It is a separate service: Website technical support and development.

If the inquiry form goes quiet, so do customers.

Turn “we need a website” into a link you're happy to share.

A short brief: what you sell, to whom and what kind of site you need. We will reply with a work format and any questions.

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Have a task? Share a few details — we’ll take it from there.

SurfUp / studio

Even the “Submit” button wants a plan.

Discuss your website · Telegram

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