Does this sound familiar
SEO tasks arrive without a system · you do not know which business line to start with · the plan ignores development and content timelines · different vendors set different priorities.
An SEO plan for an agreed period, prioritized by business value
An SEO strategy is a document and work plan connecting search demand, site structure and the team’s real capacity: what to do first, who owns it and how results will be measured. It suits companies with several business lines, a growing site structure or plans to enter a new market. The goal is to make SEO a managed channel instead of a random list of tasks: project materials for a B2B distributor show organic traffic grew 140% in 9 months after the sequence “audit → keywords → structure → content.”
What the business gets
a map of priority pages and initiatives · a plan with dependencies, owners and metrics · growth scenarios (not forecasts) with assumptions · a presentation of the plan to your team.
What it means financially (illustrative example)
revenue from search × traffic growth = additional revenue — plug in your own numbers; growth may be zero, so the plan includes stop criteria.
Why this happens
without priorities, teams do the easy work instead of the important work, and in SEO the sequence determines how quickly results can appear.
What’s included
- A baseline of demand, the site and competitors — the basis for decisions.
- Prioritization by impact and effort — a “first / next / not doing” list.
- A plan for the agreed horizon, with owners and deadlines.
- Metrics and a measurement method focused on inquiries, not just traffic.
- A presentation to the team, with questions resolved before work begins.
How it works
2–4 weeks: data → prioritization → plan and presentation.
Case
Weitnauer (audit and initial strategy), Maple Tattoo Supply (store built from scratch: first regular sales from week 10).
Services and pricing
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
Not included
implementation of tasks and content creation; scenarios are not guarantees.
FAQ
How is this different from an audit? An audit finds issues; a strategy chooses what to do and in what order. · Do we have to hire you afterward? No, you can hand the plan to your team. · How long is the plan for? We agree based on your situation, from a quarter to six months. · What if there is little data? We’ll tell you what information is needed to decide.
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Additional services
SurfUp / studio