Does this sound familiar?
- You have an English version, but Vietnamese queries are not covered.
- The text was machine-translated and the terminology sounds unnatural.
- Competitors rank with local pages, but you are unsure what to prioritize.
SEO in Vietnam: help local customers find you in their language
SEO for Vietnam is a plan for pages, language versions and technical settings that helps your site appear for local audiences’ searches and bring enquiries. It suits companies entering this market or looking to strengthen an existing site. The goal is to invest only in versions and pages that can pay off, rather than copying the current site and replacing the country name. You only have an English version of the site, while buyers search in Vietnamese.
What the business gets
- a justified decision on which versions and pages to build before development;
- a list of technical crawling and indexing blockers (canonical, language versions, language tags (vi-VN, en));
- priority pages for local demand and an implementation plan with measurable indicators;
- a comparison of competitors’ site structure and language.
Market specifics
- Search engines. StatCounter data (all platforms, September 2026): Google 92.99%, CocCoc 5.92%. The local browser and search engine CocCoc has a noticeable share, so we check the site there too.
- Language. Vietnamese word meaning depends on diacritics; users often search without them. We gather terms in both spellings, and a native speaker checks the text.
- Role of English pages. We keep English pages for an international audience; local customers need separate Vietnamese pages, not a word-for-word translation.
- Data. A personal data protection law has applied since 1 January 2026. Cross-border data transfers require an impact assessment and notification to the Ministry of Public Security. Your lawyer agrees the details before forms and analytics go live.
What we do
- review the audience, current pages and available demand data; 2) plan pages and language versions, and check crawling, indexing and language tags; 3) recommend pages without template copies; 4) sequence implementation and measure results.
How it works
scope and audience → demand and competitor research → priorities and owners → implementation and comparison with the baseline (monthly). Timing depends on the number of pages and versions.
Experience
SurfUp has no published cases in this country. General SurfUp cases from other markets (not results for this country): SportFit, a store in 6 languages, average Google position 23.27 → 8.35 (February 2025–September 2026) — sportfit.ee; B2B distributor Weitnauer, international structure and hreflang, traffic +140% in 9 months — Weitnauer.
Services and pricing
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
Not included and not promised
rankings, traffic growth and enquiries are not guaranteed. Translation and native-speaker copy review, legal review, paid placements and development are quoted separately.
FAQ
- Do you guarantee rankings? No. Search engines decide what to show; we track measurable changes.
- Is machine translation enough? No. A native speaker needs to check terminology and copy. We prepare the structure and brief; a native speaker reviews the language.
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CTA
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Additional services
SurfUp / studio