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Selected project cases

Project briefs, work and outcomes grounded in the information available for each case.

European online pharmacy

Vitateka.ee

Technical and search recovery after a site compromise, then regional growth: in Q3 2026 average Google position improved from 20.8 to 10 year over year.

PharmacyTechnical SEORecovery
Open case vitateka.ee
Industry media · studio-built

Provodnik Media

A publication for specialists and business teams, organized around practical guidance, industry news and professional topics.

MediaDevelopmentContent SEO
Open case media.provodnik.ru
Confidential speech transcription

Local meeting transcription

A desktop app transcribes meeting recordings locally without sending audio to a public AI service.

DevelopmentAI workflowsAutomation
Open case
Sports nutrition · Estonia

sportfit.ee

SEO for a six-language sports nutrition store: in Q3 2026 Google clicks grew 77.5% year over year and average position improved from 13 to 8.5.

E-commerceSEOInternational SEO
Open case sportfit.ee
Fintech · content SEO

Financial services blog

Content strategy and SEO for a financial service blog about credit history and credit scores.

FintechYMYLContent SEO
Open case
Catalog · content · SEO

Sports retail

SEO support for the catalog and blog of a sporting goods store as part of its in-house team.

RetailContentSEO
Open case
Marketplace · local SEO · GEO

Local gift marketplace

Work on the local SEO and GEO visibility of a gift marketplace in search and AI answers.

MarketplaceGEOLocal SEO
Open case
Fashion retail · technical SEO · content

Online clothing store

Technical SEO audit and organization of the SEO process for content on an online clothing store.

FashionTechnical SEOContent
Open case
Real estate · website and quiz funnel

Residential developer

Website and quiz funnel that cut qualified-lead cost by 41%

Real estateDevelopmentLead generationCRM
Open case
Fitness · online membership sales

Fitness club network

38% of memberships sold fully online, with no club visit

FitnessDevelopmentSales funnelAutomation
Open case
Hospitality · direct bookings

Boutique hotel

Direct bookings grew from 18% to 44% of the total; aggregator commissions fell from 14% to 9%

HospitalityDevelopmentSEOGEOMultilingual
Open case
HoReCa · QR menu, Telegram bot and admin

Thai restaurant

Online menu with QR orders, a Telegram bot for staff and an admin panel

HoReCaOnline menuQR ordersTelegram botAdmin panel
Open case
Logistics · DevOps platform

Logistics SaaS

15-minute deploys instead of manual night releases

LogisticsDevOpsKubernetesCI/CDMonitoring
Open case
Insurance · migration without traffic loss

Insurance company

Site and online sales migrated off a legacy stack without losing traffic

InsuranceMigrationDevelopmentSEOYMYL
Open case

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Practical articles and guides by SurfUp.

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Our version of the semantic cocoon: topic boundary, audience voice, decision path, page roles, internal linking and briefs. Step by step, with an example.

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