Does this sound familiar
many filter pages are indexed · product pages have no unique descriptions · “dead” pages remain after the season · you do not know which categories bring orders.
SEO for online stores: more search sales without duplicates and junk pages
We set up the catalog’s organic structure: categories, filters, product pages, internal links and indexation rules. It suits stores with hundreds of products, active ranges and seasonal changes. The goal is to make catalog pages support sales instead of creating duplicates.
What the business gets
indexation rules and templates for categories and product pages · content and development priorities · oversight of product ranges and seasonal pages.
Related experience
Shopify store built from scratch — ~4,800 Google clicks per month by month 6 (Maple Tattoo Supply); clothing store — traffic +38% in 6 months (Online clothing store); sports nutrition in 6 languages — position 23.27 → 8.35 from February 2025 to September 2026, about 19 months (sportfit.ee); DIY retailer — non-brand impressions +45% in a year (Large home-improvement retailer).
Services and pricing
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
What’s included
- analysis of categories, faceted navigation and URL parameters; 2) templates and indexation rules; 3) category priorities; 4) product range monitoring.
How it works
diagnosis (2–3 weeks) → task queue → monthly support.
Not included
feed integrations, bulk content and catalog changes are scoped separately.
FAQ
Should filters be blocked? It depends on demand — filter URL controls. · How many products? We work with hundreds and thousands. · Can we start with one category? Yes. · How do we measure? Orders and revenue from search.
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Additional services
SurfUp / studio