SurfUp app
A separate workspace for projects, tasks and monitoring, built for SurfUp studio clients.
Studio products and client work: the challenge, approach and sourced outcomes.
A separate workspace for projects, tasks and monitoring, built for SurfUp studio clients.
Technical and search recovery after a site compromise, then regional growth: in Q3 2026 average Google position improved from 20.8 to 10 year over year.
A publication for specialists and business teams, organized around practical guidance, industry news and professional topics.
Search foundations for a Canadian tattoo-supply store launched from the ground up.
SEO for a six-language sports nutrition store: in Q3 2026 Google clicks grew 77.5% year over year and average position improved from 13 to 8.5.
A desktop app transcribes meeting recordings locally without sending audio to a public AI service.
Website and quiz funnel that cut qualified-lead cost by 41%
38% of memberships sold fully online, with no club visit
Direct bookings grew from 18% to 44% of the total; aggregator commissions fell from 14% to 9%
Online menu with QR orders, a Telegram bot for staff and an admin panel
QA contour from scratch: releases stopped breaking production
Site and online sales migrated off a legacy stack without losing traffic
AI Telegram bot that resolves 78% of support requests
A monitoring product that brings search data, technical checks and project signals into one workflow.
Work on the local SEO and GEO visibility of a gift marketplace in search and AI answers.
Long-term organic growth for a genetic testing service through content and trust improvements.
Content strategy and SEO for a financial service blog about credit history and credit scores.
Expanded long-tail search demand for a custom furniture manufacturer.
SEO support for the catalog and blog of a sporting goods store as part of its in-house team.
Local search visibility and recurring reporting for a distributed banking service network.
Organic discovery for an educational platform covering investing and personal finance.
Help people discover verified donation pages and charitable initiatives.
Technical SEO audit and organization of the SEO process for content on an online clothing store.
A large-scale content strategy for improving non-branded discovery across a broad product catalogue.
Practical articles and guides by SurfUp.
How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.
ReadDemand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.
ReadOur version of the semantic cocoon: topic boundary, audience voice, decision path, page roles, internal linking and briefs. Step by step, with an example.
Read