surfup
01 · Studio

Websites and services
for real needs

SurfUp builds websites and services, helps improve visibility in search and AI answers, and connects analytics with automation. Within the agreed scope, we help check results after launch and track initial enquiries.

how we work

What does your project need?

Pick a task and we’ll show you relevant services and the next step.

01

Build a website or service

We’ll design and build the product, then check its key user journey before launch.

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02

Improve visibility

We’ll review SEO and GEO, improve important pages, and measure visits from search.

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03

Measure results

We’ll set up analytics so you can see the path from a site visit to an enquiry.

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04

Automate processes

We’ll connect forms, your CRM, bots, and other workflows around your team’s needs.

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Have a task? Share a few details — we’ll take it from there.

What else we do

Eight services for a working launch.

01

Vibe coding

Fast prototypes, landing pages, and MVPs with engineering review.

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02

Vibe code → production

Make code safe, observable, and maintainable for production.

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03

SEO for AI answers

We improve source-page structure and technical access; broader GEO promotion across AI systems is a separate service.

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04

Prompts and pipelines

Build maintainable agents, prompts, and content pipelines.

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05

QA and regression

Manual checks, automated tests, and release-risk control.

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06

Migration without traffic loss

301 mapping, indexing, and signal checks before and after migration.

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07

DevOps and support

CI/CD, backups, monitoring, and a clear rollback path.

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08

Bots and integrations

Connect Telegram, CRM, and APIs around your workflow.

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SEO services: from audits to expansion into new markets

Websites, apps, and post-launch support

Public project cases

All cases
E-commerce · SEO

sportfit.ee

SEO for a six-language sports nutrition store: in Q3 2026 Google clicks grew 77.5% year over year and average position improved from 13 to 8.5.

Open case
Pharmacy · Technical SEO

Vitateka.ee

Technical and search recovery after a site compromise, then regional growth: in Q3 2026 average Google position improved from 20.8 to 10 year over year.

Open case
How we work

A clear plan before work begins

First, we agree on the task and success criteria. Then we share progress, check the finished work, and hand over materials for you to continue.

  1. Task and goal

  2. Agreed plan

  3. Work and checks

  4. Launch and handover

Transparent collaboration

No agency middle layer.

Before work starts, we agree on the team, delivery owner, support boundaries, and technologies.

Direct collaboration

We name the person responsible for communication, decisions, delivery, and acceptance upfront.

Technology that fits the task

We choose the CMS, frontend, APIs, infrastructure, and analytics to fit your team and future maintenance.

Handover without hidden dependencies

We hand over the agreed source code, project-scoped access, instructions, and known limitations.

Frequently asked questions

Before the project starts

How much does a project cost?

Price depends on scope and constraints. After a short brief, we agree on the work and estimate before starting.

Can you join for just one phase?

Yes. In the brief, specify the phase you need and the outcome your team expects.

What happens after launch?

Ongoing support and responsibilities are agreed separately and documented before handover.

SurfUp / studio

We estimate projects in 1–3 business days.

Latest materials

All materials

Practical articles and guides by SurfUp.

Guide · 8 min

Traffic dropped after a Google update

How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.

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Guide · 9 min

Demand fell or the site lost: reconciling traffic with Wordstat

Demand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.

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Guide

Topic Frame: How to Design a Semantic Cocoon That Works

Our version of the semantic cocoon: topic boundary, audience voice, decision path, page roles, internal linking and briefs. Step by step, with an example.

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