Build a website or service
We’ll design and build the product, then check its key user journey before launch.
View servicesSurfUp builds websites and services, helps improve visibility in search and AI answers, and connects analytics with automation. Within the agreed scope, we help check results after launch and track initial enquiries.
Pick a task and we’ll show you relevant services and the next step.
We’ll design and build the product, then check its key user journey before launch.
View servicesWe’ll review SEO and GEO, improve important pages, and measure visits from search.
View servicesWe’ll set up analytics so you can see the path from a site visit to an enquiry.
View servicesWe’ll connect forms, your CRM, bots, and other workflows around your team’s needs.
View servicesFast prototypes, landing pages, and MVPs with engineering review.
Learn moreMake code safe, observable, and maintainable for production.
Learn moreWe improve source-page structure and technical access; broader GEO promotion across AI systems is a separate service.
Learn moreBuild maintainable agents, prompts, and content pipelines.
Learn moreManual checks, automated tests, and release-risk control.
Learn more301 mapping, indexing, and signal checks before and after migration.
Learn moreCI/CD, backups, monitoring, and a clear rollback path.
Learn moreConnect Telegram, CRM, and APIs around your workflow.
Learn moreA desktop app transcribes meeting recordings locally without sending audio to a public AI service.
Open caseSEO for a six-language sports nutrition store: in Q3 2026 Google clicks grew 77.5% year over year and average position improved from 13 to 8.5.
Open caseTechnical and search recovery after a site compromise, then regional growth: in Q3 2026 average Google position improved from 20.8 to 10 year over year.
Open caseFirst, we agree on the task and success criteria. Then we share progress, check the finished work, and hand over materials for you to continue.
Before work starts, we agree on the team, delivery owner, support boundaries, and technologies.
We name the person responsible for communication, decisions, delivery, and acceptance upfront.
We choose the CMS, frontend, APIs, infrastructure, and analytics to fit your team and future maintenance.
We hand over the agreed source code, project-scoped access, instructions, and known limitations.
Price depends on scope and constraints. After a short brief, we agree on the work and estimate before starting.
Yes. In the brief, specify the phase you need and the outcome your team expects.
Ongoing support and responsibilities are agreed separately and documented before handover.
Practical articles and guides by SurfUp.
How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.
ReadDemand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.
ReadOur version of the semantic cocoon: topic boundary, audience voice, decision path, page roles, internal linking and briefs. Step by step, with an example.
Read