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you and your vendor calculate rankings differently · you want to tie part of the fee to KPIs · you need transparent reporting.
We carry out ongoing SEO work and measure it against a KPI set agreed before we start. It suits teams that care about rankings for a defined query set and are ready to fix the measurement method in advance. The goal is to avoid arguing at the end of the quarter about “how to count”: rankings vary by region, device, wording and time.
you and your vendor calculate rankings differently · you want to tie part of the fee to KPIs · you need transparent reporting.
a documented query set, region, device, data source, baseline period, rate and payout cap · the main package covers a site with up to 3,000 pages · a KPI report with the measurement method.
SportFit sports nutrition store (6 languages): Google average position 23.27 → 8.35 from February 2025 to September 2026 — an example of a measurable KPI (sportfit.ee).
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
measurement method (1–2 weeks) → monthly work → KPI review.
we do not guarantee rankings; the bonus is not part of the base fee; if the formula cannot be determined reliably, the fee stays fixed with no bonus.
Do you guarantee top rankings? No. · Why aren’t rankings the only KPI? They are better combined with clicks, inquiries and revenue. · Which data source is used? We agree before work begins. · What if the algorithm changes? We document the change and reassess the period.
Practical articles and guides by SurfUp.
How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.
ReadDemand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.
ReadOur version of the semantic cocoon: topic boundary, audience voice, decision path, page roles, internal linking and briefs. Step by step, with an example.
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