Does this sound familiar
one page answers different queries · the range grows but the site structure does not · you do not know which queries should have new pages · the content plan is based on “intuition.”
Learn how customers search and build your site around it
A keyword map is a list of phrases customers use to search for your product or service, grouped by meaning and mapped to pages. It suits new sites, stores and services expanding their range or entering new markets. The goal is to build the structure from data, not guesses: a page without a query will not get traffic, and two queries on one page can compete with each other.
What the business gets
a table mapping “query cluster → page (existing or new)” · priorities based on demand and commercial value · a foundation for the content plan and writer briefs · a list of queries that are not worth targeting.
Related experience
a custom furniture maker’s traffic grew 63% in a year (RSK Factory); a Shopify store built from scratch reached ~4,800 clicks a month by month 6 (Maple Tattoo Supply).
Services and pricing
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
What’s included
- Topics and regions — agreed boundaries for collection.
- Query collection and cleanup — no junk or duplicates.
- Clustering by meaning and intent — each cluster maps to one page.
- Mapping to pages — what to optimize, create or combine.
- Priorities — work order by value.
How it works
2–3 weeks: topics and regions → collection → clustering → page map.
Not included
access to paid SEO tools and page writing unless included in the estimate; search volume does not guarantee demand.
FAQ
What do we get? A cluster table with page recommendations. · How many queries? It depends on the niche and agreed scope. · Should it be updated? Usually every quarter to six months, depending on seasonality. · Does this help with AI search? Customer question wording is also useful for GEO.
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Additional services
SurfUp / studio