Does this sound familiar?
- AI names competitors but not you, or gets your terms wrong;
- answers include outdated prices, addresses and services;
- there are few sources about you in the market language, or they conflict with your site.
GEO in Thailand: help AI answer accurately about your company
GEO for Thailand means working so that AI systems answer accurately about your company and rely on your pages when local audiences ask whom to choose. It suits companies whose customers first ask ChatGPT, Google AI or other assistants, then visit the site. You want assistants to name you without confusing the facts. Tourists and local residents search differently, but the site has only one version.
What the business gets
- a baseline measurement of how AI answers about your business in the market’s language and context;
- a map of facts and sources: what is confirmed, what is missing and where information conflicts;
- recommendations for pages, evidence and company information;
- a follow-up measurement and report that does not claim more causality than the evidence supports.
Market specifics
- Thai queries. Thai queries have no spaces between words and can have different spellings; we build the prompt set with a native speaker.
- Tourist and local results. For hotels, restaurants and services, AI answers draw on maps, reviews and travel platforms. We check that the details match across them.
- Two audiences, two measurements. Tourists’ English questions and local residents’ Thai questions produce different lists of recommended companies; we count them separately.
- Current terms. Prices, opening hours and seasonal changes quickly become outdated in sources. We record them on your site and profiles with an update date.
Assessment context (not AI assistant market share)
search in Thailand: Google 99.37%, Bing 0.53%, DuckDuckGo 0.04% (StatCounter, September 2026).
What we do
- sample questions and answers in the required languages and record limitations; 2) map facts and sources; 3) improve pages with direct answers, verifiable facts, authorship and dates; 4) repeat the measurement with the same sample.
How it works
audience and questions → sample of answers → improve pages and supporting evidence → repeat checks and report. Timing depends on the number of pages and approvals.
Experience
SurfUp has no published cases in this country. General SurfUp cases from other markets (not results for this country): a marketplace project where GEO ran alongside SEO, with the brand mention share in a test sample rising from ~12% to 34% (studio measurement, not an independent audit) — Local gift marketplace; at a boutique hotel, mentions in a test sample of city-related prompts rose from ≈8% to ≈29% — Boutique hotel.
Services and pricing
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
Not included and not promised
mentions, citations, visits and sales are not guaranteed. AI answers change, and checks are a sample rather than a view of all models. Translation, PR, paid placements and development are separate.
FAQ
- Can you guarantee AI will cite us? No. We improve clarity and supporting evidence, then monitor the agreed sample.
- Why does an assistant answer an English question in Thai? It draws on sources in different languages. That is why information about you needs to match in both Thai and English.
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Related
CTA
Discuss GEO for the Thai market
SEO and GEO by market
Promotion by market
Additional services
SurfUp / studio