Does this sound familiar?
- AI names competitors but not you, or gets your terms wrong;
- answers include outdated prices, addresses and services;
- there are few sources about you in the market language, or they conflict with your site.
GEO in India: help AI answer accurately about your company
GEO for India means working so that AI systems answer accurately about your company and rely on your pages when local audiences ask whom to choose. It suits companies whose customers first ask ChatGPT, Google AI or other assistants, then visit the site. You want assistants to name you without confusing the facts. India is vast: demand and language vary by region and segment, so one text “for all of India” will not work.
What the business gets
- a baseline measurement of how AI answers about your business in the market’s language and context;
- a map of facts and sources: what is confirmed, what is missing and where information conflicts;
- recommendations for pages, evidence and company information;
- a follow-up measurement and report that does not claim more causality than the evidence supports.
Market specifics
- Question languages. Users ask in English, Hindi and mixed forms (“Hinglish”). We build the prompt set for your audience, not a single country-wide profile.
- Regional audience. Sources differ in Delhi, Mumbai and Bengaluru; we choose priority cities before measurement.
- Supporting evidence. Registration data and industry directories matter to businesses; we check that they are consistent with your site.
- Terms and prices. Taxes (GST) and terms depend on the product and region. We put them on pages with an update date so AI does not use outdated information.
Assessment context (not AI assistant market share)
search in India: Google 96.63%, Bing 1.92%, DuckDuckGo 0.64%, Yahoo 0.57% (StatCounter, September 2026).
What we do
- sample questions and answers in the required languages and record limitations; 2) map facts and sources; 3) improve pages with direct answers, verifiable facts, authorship and dates; 4) repeat the measurement with the same sample.
How it works
audience and questions → sample of answers → improve pages and supporting evidence → repeat checks and report. Timing depends on the number of pages and approvals.
Experience
SurfUp has no published cases in this country. General SurfUp cases from other markets (not results for this country): a marketplace project where GEO ran alongside SEO, with the brand mention share in a test sample rising from ~12% to 34% (studio measurement, not an independent audit) — Local gift marketplace; at a boutique hotel, mentions in a test sample of city-related prompts rose from ≈8% to ≈29% — Boutique hotel.
Services and pricing
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
Not included and not promised
mentions, citations, visits and sales are not guaranteed. AI answers change, and checks are a sample rather than a view of all models. Translation, PR, paid placements and development are separate.
FAQ
- Can you guarantee AI will cite us? No. We improve clarity and supporting evidence, then monitor the agreed sample.
- Can Hindi answers be measured? Yes, but a native speaker must build and lock the question set. We separately note where there is too little data to draw a conclusion.
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Additional services
SurfUp / studio