Does this sound familiar
The catalogue lives in spreadsheets · order conversion is low · you are worried about losing traffic when launching a new site · the cart “breaks” on phones.
An online store where the purchase reaches checkout
We build a store with a clear catalogue, search, product pages and checkout, taking your assortment and delivery rules into account. This suits businesses with a ready product range and people responsible for catalogue, payments and fulfilment. The goal is for shoppers to reach checkout and for search engines to find your categories and product pages from day one.
What the business gets
catalogue structure and order flows · a storefront and integrations · checks for the cart, forms and search · SEO foundations; the catalogue covers up to 50 products in the starter package and up to 500 in the main package.
Illustrative financial model
traffic × order conversion × average order value. Use your own figures: if a better cart adds 0.3 percentage points to conversion at 50,000 visits a month, that is 150 additional orders a month — an illustrative calculation, not a forecast.
Related case (online membership sales)
Fitness club network (9 clubs) — online membership sales with payment and a contract, with no in-person visit: 38% of new memberships are bought online, trial-to-purchase conversion 31% → 52%, no-shows ≈40% → 12%. → Fitness club network
Related experience (SEO projects)
A Shopify store built from scratch, with first regular sales from week 10 (Maple Tattoo Supply); a multilingual sports nutrition store (sportfit.ee).
Services and pricing
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
What’s included
- catalogue and product-page structure; 2) responsive storefront; 3) payment, delivery and inventory integrations by agreement; 4) cart, error and search checks; 5) SEO foundations; 6) launch and handoff.
How it works
structure (2–3 weeks) → development (6–12 weeks) → testing → launch (indicative timing).
Not included
licences, payment processing, delivery, migration of a large catalogue and URL changes (see migration); ERP integration requires a separate agreement.
FAQ
Which platform? We choose based on the task, including Shopify. · What about SEO? Foundations are included; promotion is SEO for online stores. · What about traffic when the site changes? We plan a migration. · Who adds products? Your team; we show you how.
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Additional services
SurfUp / studio