surfup

Keep your new website from losing search traffic before launch

We join your development team for a redesign or new version and check SEO decisions before launch: structure, URLs, templates, canonical tags and redirects. It suits product teams and agencies that need an SEO expert on request. The goal is to avoid launching a beautiful site with missing pages: fixing issues after launch costs more and can take months.

Prices

Does this sound familiar

a redesign is underway and SEO came up at the end · developers ask “does search need this?” · traffic fell after the last release · the site uses a JavaScript framework and you are unsure about indexation.

What the business gets

SEO requirements in the specification from day one · checks on a sample of routes before release · answers to developers within an agreed number of hours (starter package: up to 6 hours and 1 release; main package: up to 18 hours and 2 releases).

Related case (migration SEO safety)

Insurance company — phased website and online policy purchase migration (80 thousand URLs) without stopping sales: LCP 6.8 → 1.4 s, policy purchase conversion +34%, critical vulnerabilities 11 → 0, organic traffic recovered in 2 weeks. → Insurance company

Your site is in search results—but can customers find it easily?

Related experience

a media platform built from scratch, with SEO taxonomy included in the architecture, reached publication in 8 weeks; its main pages entered the index in the first weeks (Provodnik Media).

Services and pricing

$600 – $1,000

per month

$2,150 – $3,750

per month

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Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.

The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.

Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.

What’s included

  1. Design and requirements review — SEO issues are visible before development; up to 5 templates in the starter package or 15 in the main package.
  2. URL and template rules — your developer gets specific criteria.
  3. Development consultations — quick answers instead of weekly reports.
  4. Pre-release check — a list of blockers one week before launch.

How it works

requirements (1–2 weeks) → consultations during development → pre-release check (indicatively one week before launch).

Not included

round-the-clock availability or implementation work; hours are agreed in advance.

Search engines need a map too. No SEO magic promised.

FAQ

Do developers need training? No, we provide specific tasks with acceptance criteria. · What if the site uses a JavaScript framework? We check SSR/prerendering (JavaScript SEO). · What if the domain or structure changes? We support a migration. · Who makes decisions? You do; we provide recommendations and checks.

Google can't read minds. Let's give it clear pages.

Additional services

from $550

per scoped project

from $1,250

per scoped project

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from $750

per month

from $400

per scoped project

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from $700

per month

from $1,400

per month

Discuss on Telegram

from $1,000

per scoped project

from $2,000

per scoped project

Discuss on Telegram

from $3,750

per scoped project

Discount 90%$400 – $600

from $40

per scoped project

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Discount 90%$3,750 – $6,000

from $375

per scoped project

Discount 90%$1,050 – $1,800

from $105

per scoped project

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SurfUp / studio

Your website won't promote itself. Let's help it—without magic.

Latest materials

All materials

Practical articles and guides by SurfUp.

Guide · 8 min

Traffic dropped after a Google update

How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.

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Guide · 9 min

Demand fell or the site lost: reconciling traffic with Wordstat

Demand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.

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Guide

Topic Frame: How to Design a Semantic Cocoon That Works

Our version of the semantic cocoon: topic boundary, audience voice, decision path, page roles, internal linking and briefs. Step by step, with an example.

Read