Does this sound familiar
a redesign is underway and SEO came up at the end · developers ask “does search need this?” · traffic fell after the last release · the site uses a JavaScript framework and you are unsure about indexation.
We join your development team for a redesign or new version and check SEO decisions before launch: structure, URLs, templates, canonical tags and redirects. It suits product teams and agencies that need an SEO expert on request. The goal is to avoid launching a beautiful site with missing pages: fixing issues after launch costs more and can take months.
a redesign is underway and SEO came up at the end · developers ask “does search need this?” · traffic fell after the last release · the site uses a JavaScript framework and you are unsure about indexation.
SEO requirements in the specification from day one · checks on a sample of routes before release · answers to developers within an agreed number of hours (starter package: up to 6 hours and 1 release; main package: up to 18 hours and 2 releases).
Insurance company — phased website and online policy purchase migration (80 thousand URLs) without stopping sales: LCP 6.8 → 1.4 s, policy purchase conversion +34%, critical vulnerabilities 11 → 0, organic traffic recovered in 2 weeks. → Insurance company
a media platform built from scratch, with SEO taxonomy included in the architecture, reached publication in 8 weeks; its main pages entered the index in the first weeks (Provodnik Media).
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
requirements (1–2 weeks) → consultations during development → pre-release check (indicatively one week before launch).
round-the-clock availability or implementation work; hours are agreed in advance.
Do developers need training? No, we provide specific tasks with acceptance criteria. · What if the site uses a JavaScript framework? We check SSR/prerendering (JavaScript SEO). · What if the domain or structure changes? We support a migration. · Who makes decisions? You do; we provide recommendations and checks.
Practical articles and guides by SurfUp.
How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.
ReadDemand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.
ReadOur version of the semantic cocoon: topic boundary, audience voice, decision path, page roles, internal linking and briefs. Step by step, with an example.
Read