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project questions remain in Discord · documentation is scattered · there are many terms and few explanations.
We build public information architecture around the product, its mechanics, security and documentation. It suits gaming and Web3 teams with a working product, public documentation and someone responsible for factual accuracy. The goal is to help new players and partners find a clear explanation of the product, not fragments scattered across chats.
project questions remain in Discord · documentation is scattered · there are many terms and few explanations.
a map of audiences and questions · checks of technical signals, sources and versions · a content and measurement plan.
diagnosis (2–3 weeks) → monthly work.
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
financial advice, promises about token demand or game rankings, or promotion of unverified claims.
Do you promote tokens? No. · What about risks in the copy? We describe them honestly, which supports trust. · Who is responsible for factual accuracy? Your team; we check structure and wording. · Are there guarantees? No.
Practical articles and guides by SurfUp.
How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.
ReadDemand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.
ReadOur version of the semantic cocoon: topic boundary, audience voice, decision path, page roles, internal linking and briefs. Step by step, with an example.
Read