Does this sound familiar
you update the blog “when there’s time” · articles are disconnected from your product · outdated content undermines trust · your experts do not have time to write.
Articles that bring customers, not just readers
We plan and publish content that answers buyers’ questions and leads them to commercial pages. It suits companies with in-house expertise (doctors, engineers, finance professionals) that need an editorial system rather than one-off articles. The goal is to attract customers already comparing options, not build an archive of articles that brings no inquiries.
What the business gets
a topic and format map based on demand · briefs and standards that stay with your team · an editorial workflow for interviews, fact-checking and publishing · a plan for internal links and refreshing old materials.
Related experience
financial service — blog traffic ×2.3 in 12 months with 60+ pieces (Financial services blog); education platform — visibility for informational queries +55% year over year, 80+ pieces (Financial education platform (NDA)); sporting goods store — briefs and standards for a “Questions and answers” section, 200+ pieces planned (Sports retail).
Services and pricing
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
What’s included
- Topic map — content opportunities based on demand and linked to product pages.
- Writer briefs — structure, sources and quality criteria.
- Editorial workflow — interview, writing, fact-check and publication.
- Internal links — every article leads to a commercial page.
- Refresh schedule for outdated materials.
How it works
topic map (about 2 weeks) → monthly editorial workflow → updates.
Not included
extra interviews, on-location filming, photo and video production, or external expert review; interviews with your experts are included in the main package.
FAQ
Who writes the articles? A writer with industry experience; your expert reviews them. · Can we use AI? Yes, with mandatory fact-checking (workflow). · How many articles per month? The package and demand determine this. · How do we know whether content pays off? By inquiries attributed to the materials, not views.
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Additional services
SurfUp / studio