Separate discovery, crawling, indexing, and serving
You will be able to classify a problem by stage and choose a check without calling every issue an “SEO problem.”
Open lessonSEO and GEO without promises
A practical eight-lesson course for checking access, rendering, sources and language versions. Work on a staging site and keep a reproducible evidence log.
Check access and crawl/index directives
You will be able to distinguish a crawl restriction from an indexing restriction and check whether the server, CDN, or authentication blocks access.
Open lessonMake pages discoverable and keep URLs consistent
You will be able to find orphaned pages and check internal links, the sitemap, and canonical URLs without assuming that a sitemap guarantees indexing.
Open lessonCheck language, region, and equivalent page versions
You will be able to spot mixed languages, incorrect switcher destinations, and conflicting signals across localized URLs.
Open lessonCompare source HTML, browser DOM, and Google URL Inspection
You will be able to identify what each method shows and which conclusions it supports.
Open lessonUse structured data to describe the page
You will be able to compare markup with visible content and check its validity without promising an enhanced result.
Open lessonSeparate AI crawlers, access, and cited sources
You will be able to distinguish OpenAI crawler settings, check network evidence for a real crawl, and separately record whether a page appeared as a source.
Open lessonPrioritize observations and verify changes safely
You will be able to choose a next action based on reproducible evidence and test it without unauthorized production changes.
Open lessonShowing 1–8 / 8
Practice
Interactive SEO lessons and practice
Build and validate an SEO redirect map
Map old URLs to relevant destinations, find duplicate sources and redirect loops in your browser.
Open exerciseCompare Google Search Console CTR across periods
Calculate click-through rate and compare two equivalent periods using matching Search Console filters.
Open exerciseFor business
Analytics for business owners
Google Analytics 4 for SEO: a business owner’s guide
Build a useful organic-search report, connect landing pages to business actions, and avoid common reading mistakes.
OpenBuild and read a GA4 SEO report
Choose a report view, filter organic traffic, and compare sessions, engagement, and key events with sample data.
OpenThe monthly SEO report: decisions, not dashboards
Trace Search Console clicks to measured sessions, CRM leads, and qualified opportunities; choose the next check from the evidence.
OpenLESSON
New practical lessons
How to check whether AI systems cite your site
Review answers, sources, and factual citations with a repeatable method.
Start lessonTest GA4 lead tracking before trusting conversions
Count successful submissions once; treat clicks and opens as diagnostics, not leads.
Start lessonDiagnose Core Web Vitals with field and lab data
Find the slow page template and validate the fix on real visits.
Start lessonRun a technical SEO release smoke test
Catch broken routes, metadata, index controls, and internal links on representative templates.
Start lesson