surfup

Local launch-check tools

The public tools prepare checklists in the browser without sending the entered project text to a server.

Choose a checklist for metadata, robots and sitemaps, links, structured data, GEO research, accessibility, or release checks. Entering text only unlocks the local checklist; it does not scan the supplied URL.

The result is a manual review aid, not an automated audit. Open each cited URL or configuration yourself, capture evidence, and confirm changes with the site owner before touching production.

Steps to follow

  • Choose the closest review type.
  • Use the generated points as a manual checklist.
  • Verify each signal against the real page or response.
  • Keep changes and credentials out of the public form.

Latest materials

All materials

Practical articles and guides by SurfUp.

Guide · 10 min

“What is…” pages and AI answers: lost clicks or falling demand

A bank’s reference section lost 24% of visits as demand fell 13%. How to tell clicks lost to an AI block from falling demand and how to measure it.

Read
Guide · 8 min

Traffic dropped after a Google update

How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.

Read
Guide · 9 min

Demand fell or the site lost: reconciling traffic with Wordstat

Demand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.

Read

Have a task? Write in Telegram — we reply within one working day.

Write in Telegram