surfup

An eight-lesson SEO and GEO verification course

The course follows one fictional page from access checks to evidence-based follow-up.

Each lesson has a learning outcome, a worked synthetic example, an exercise, a checklist, common limits, and primary references. Examples use reserved test addresses; they do not represent client data or measurements.

The complete course is available in all eight languages. Exercises stay on staging or local mockups and do not instruct readers to change production settings.

Steps to follow

  • Start with discovery, crawling, indexing, and serving.
  • Check access, URL consistency, language, rendering, and structured data.
  • Record sources and observations, then plan a safe recheck.

Latest materials

All materials

Practical articles and guides by SurfUp.

Guide · 10 min

“What is…” pages and AI answers: lost clicks or falling demand

A bank’s reference section lost 24% of visits as demand fell 13%. How to tell clicks lost to an AI block from falling demand and how to measure it.

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Guide · 8 min

Traffic dropped after a Google update

How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.

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Guide · 9 min

Demand fell or the site lost: reconciling traffic with Wordstat

Demand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.

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