surfup
SurfUp / legal

Consent to personal data processing

Find us and get in touch

Follow SurfUp or contact us about your project.

Latest materials

All materials

Practical articles and guides by SurfUp.

Guide · 10 min

“What is…” pages and AI answers: lost clicks or falling demand

A bank’s reference section lost 24% of visits as demand fell 13%. How to tell clicks lost to an AI block from falling demand and how to measure it.

Read
Guide · 8 min

Traffic dropped after a Google update

How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.

Read
Guide · 9 min

Demand fell or the site lost: reconciling traffic with Wordstat

Demand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.

Read

Have a task? Write in Telegram — we reply within one working day.

Write in Telegram