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Documentation without dark magic.

Short answers about where data lives, how checks work and what remains under the owner’s control.

01 · docs

Product architecture

The public site, client portal and product APIs are separated by routes and owner-scoped access.

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02 · docs

Access and security

Secrets stay server-side, forms use a Telegram fallback, and private data never enters guest HTML.

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03 · docs

Signals and reports

Each check connects a signal, source, status and next step so the result can be verified again.

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04 · docs

Export and collaboration

Exports and collaboration are available only to the owner and assigned workspace members.

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Latest materials

All materials

Practical articles and guides by SurfUp.

Guide · 10 min

“What is…” pages and AI answers: lost clicks or falling demand

A bank’s reference section lost 24% of visits as demand fell 13%. How to tell clicks lost to an AI block from falling demand and how to measure it.

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Guide · 8 min

Traffic dropped after a Google update

How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.

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Guide · 9 min

Demand fell or the site lost: reconciling traffic with Wordstat

Demand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.

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