“What is…” pages and AI answers: lost clicks or falling demand
A bank’s reference section lost 24% of visits as demand fell 13%. How to tell clicks lost to an AI block from falling demand and how to measure it.
ReadVisibility
How readily a relevant audience can discover, understand, and use a page across search and answer experiences.
How to use it
Choose one page and a real audience task; check loading, the intended discovery path, and whether the page answers it; log observations separately.
From URL to search result
A link or sitemap can help a system find a URL.