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Audit a Google Business Profile for local SEO

Improve accuracy and relevance; no profile change guarantees a higher local position.

Use the procedure on a representative sample, keep the evidence, and record the next action.

Verify the real business information

  • Confirm eligibility, ownership, verification, business name, address or service area, phone, hours, and website against the real-world business.
  • Choose the most accurate primary category. Add only categories and services that the business actually provides.
  • Review photos, booking/contact links, and business description for accuracy. Remove outdated offers and duplicate profiles through the proper process.
  • Ask real customers neutrally for honest reviews; never buy, gate, or condition reviews. Reply without exposing private customer details.

Primary sources

updated 10/13/2026

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