Use the procedure on a representative sample, keep the evidence, and record the next action.
Review eligibility, accuracy, and deployment
- Choose a schema type that matches the actual page and Google feature documentation; do not add types for SEO decoration.
- Compare every marked value with visible, current page content. Remove invented ratings, prices, availability, author, and dates.
- Run the Rich Results Test when relevant and the Schema Markup Validator for schema.org syntax. Fix errors; review warnings against the intended feature.
- Test representative templates after release and keep markup consistent with visible content. Eligibility never guarantees display.