A rule or model that assigns credit for a key event to one or more touchpoints. It depends on the selected attribution model and does not prove causation.
A rule or model that assigns credit for a key event to one or more touchpoints. It depends on the selected attribution model and does not prove causation.
Practical articles and guides by SurfUp.
A bank’s reference section lost 24% of visits as demand fell 13%. How to tell clicks lost to an AI block from falling demand and how to measure it.
ReadHow to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.
ReadDemand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.
Read