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HTTP status codes

The server response for a URL: 200 means success, 301/302 redirect, 404 not found, and 410 gone. Check the final destination and page purpose; status alone does not prove indexation.

The server response for a URL: 200 means success, 301/302 redirect, 404 not found, and 410 gone. Check the final destination and page purpose; status alone does not prove indexation.

Example and use

Example: move a renamed page with 301; use 404 or 410 when no replacement exists. Check the final response, not only the first hop.

Latest materials

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Practical articles and guides by SurfUp.

Guide · 10 min

“What is…” pages and AI answers: lost clicks or falling demand

A bank’s reference section lost 24% of visits as demand fell 13%. How to tell clicks lost to an AI block from falling demand and how to measure it.

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Guide · 8 min

Traffic dropped after a Google update

How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.

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Guide · 9 min

Demand fell or the site lost: reconciling traffic with Wordstat

Demand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.

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