surfup

MVP

A minimum viable product is the smallest usable version that can test a defined assumption with real users.

A minimum viable product is the smallest usable version that can test a defined assumption with real users.

Example and use

Limit a prototype to one complete user task, let someone try it, and record where the task succeeds or gets stuck before adding features.

Latest materials

All materials

Practical articles and guides by SurfUp.

Guide · 10 min

“What is…” pages and AI answers: lost clicks or falling demand

A bank’s reference section lost 24% of visits as demand fell 13%. How to tell clicks lost to an AI block from falling demand and how to measure it.

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Guide · 8 min

Traffic dropped after a Google update

How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.

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Guide · 9 min

Demand fell or the site lost: reconciling traffic with Wordstat

Demand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.

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