Click-through rate is clicks divided by impressions for the selected Search Console report and date range. Compare matching page, query, country, device, and period segments before drawing conclusions.
Click-through rate is clicks divided by impressions for the selected Search Console report and date range. Compare matching page, query, country, device, and period segments before drawing conclusions.
Example: 30 clicks from 1,000 impressions gives 3% CTR. Compare the same query and country in both periods.
Practical articles and guides by SurfUp.
A bank’s reference section lost 24% of visits as demand fell 13%. How to tell clicks lost to an AI block from falling demand and how to measure it.
ReadHow to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.
ReadDemand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.
Read