Use these steps as a working checklist and adapt them to the project’s evidence, scope, and constraints.
Practical steps
- Bring the audience, page goal, facts, and sources together in a concise brief.
- Check search intent and separate known information from hypotheses.
- Create an outline with a direct answer and verifiable points.
- Draft with links to primary sources and clear limitations.
- Complete editorial, factual, SEO, and legal review before publication.