Use the procedure on a representative sample, keep the evidence, and record the next action.
Use a repeatable query-clustering prompt
- Export query and available click/impression data. Remove personal data and keep source, date range, country, and device in the file notes.
- Prompt: “Cluster these queries by the task and intent a searcher wants to complete. Preserve the original query. Do not invent volume, intent certainty, or URLs.”
- Require columns: cluster label, original query, likely intent, confidence, evidence, proposed page type, and unresolved question.
- Review ambiguous groups against the actual search results and existing pages. Treat model output as a draft, not verified keyword research.