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Prompt: turn SEO data into a decision memo

Use the template to summarize provided evidence; require the model to flag gaps instead of inventing causes.

Use the procedure on a representative sample, keep the evidence, and record the next action.

Copy, fill, and verify the prompt

  • Paste the reporting period, property, search type, country/device filters, and comparison period. Remove personal or confidential data.
  • Prompt: “Use only the figures and notes below. Separate observations from hypotheses. Do not invent causes, metrics, dates, or business results.”
  • Request output: decision; evidence table; affected segment/pages; plausible hypotheses with confidence; missing checks; one next action, owner, and date.
  • Verify every number against its source and reject unsupported causal claims. A human owner approves the decision.

Latest materials

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Practical articles and guides by SurfUp.

Guide · 10 min

“What is…” pages and AI answers: lost clicks or falling demand

A bank’s reference section lost 24% of visits as demand fell 13%. How to tell clicks lost to an AI block from falling demand and how to measure it.

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Traffic dropped after a Google update

How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.

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Guide · 9 min

Demand fell or the site lost: reconciling traffic with Wordstat

Demand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.

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