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Build an internal linking action map

Link useful pages where readers need the next step; do not add links solely to manipulate rankings.

Use the procedure on a representative sample, keep the evidence, and record the next action.

Prioritize links by user journey

  • Export important landing pages, service/product pages, guides, and conversion pages. Include current crawl depth and existing inbound links.
  • For each target page, list source pages with related context and a natural place where a reader would want more detail.
  • Write descriptive anchor text that matches the destination. Avoid repeated exact-match anchors and generic “click here”.
  • Check for broken links, redirecting destinations, orphaned priority pages, and links hidden from keyboard or mobile users. Re-crawl after release.
updated 10/13/2026

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Practical articles and guides by SurfUp.

Guide · 10 min

“What is…” pages and AI answers: lost clicks or falling demand

A bank’s reference section lost 24% of visits as demand fell 13%. How to tell clicks lost to an AI block from falling demand and how to measure it.

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Traffic dropped after a Google update

How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.

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Guide · 9 min

Demand fell or the site lost: reconciling traffic with Wordstat

Demand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.

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