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Search Console CTR comparison

Calculate click-through rate and compare two equivalent periods using matching Search Console filters.

Use these steps as a working checklist and adapt them to the project’s evidence, scope, and constraints.

Practical steps

  • Export clicks and impressions for two equivalent periods from the Search Console Performance report.
  • Keep page, query, country, device, search type, and date-range filters consistent.
  • Compare CTR with position and impressions. A rate change alone does not explain its cause.
  • Keep the raw export, filters, and reporting dates so another person can repeat the comparison.
updated 10/13/2026

Latest materials

All materials

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