Choose a schema type that describes the page users can actually see. Keep names, prices, dates, ratings, and availability consistent with the visible page; remove fields that are missing or invented. JSON-LD is a supported format, but eligibility depends on Google’s type-specific policies.
Run the Rich Results Test for supported features and check Search Console reports after recrawling. A valid result means the markup passed technical checks; Google does not guarantee that the enhancement will appear. Structured data policies
Steps to follow
- Identify the page type and supported result feature.
- Match each property to visible, current content.
- Validate syntax and type-specific requirements.
- Check Search Console after recrawling; do not promise a rich result.