Organic search was one of the store’s main channels, but most visits came directly.
The goal was to grow non-brand search visibility across a six-language catalogue and reduce dependence on direct traffic.
We ran a technical audit and prepared developer requirements; planned commercial and informational content; audited the blog and prepared an author-page brief; placed 80 social links; and built a Looker Studio dashboard using Google Search Console and GA4, with monthly reporting and roadmap updates.
Market: Estonia, with localized versions for Latvia, Lithuania, and Finland. Site languages: Estonian, Russian, English, Latvian, Lithuanian, and Finnish. SEO work has been ongoing since February 2025.
July–September 2026 against the same period of 2025 (Google Search Console and GA4): Google clicks grew 77.5%, average position improved from 13 to 8.5, and CTR rose from 1% to 1.5%. Organic sessions in GA4 grew 146% and organic users 113%. Since February 2025 the average position has moved from 23.27 to 8.35, and monthly clicks have grown from under 100 to 5,295 in September 2026. These are project-reported results, not a controlled attribution study.
July–September 2026 against the same period of 2025
| Metric | Jul–Sep 2025 | Jul–Sep 2026 | Change |
|---|---|---|---|
| Google clicks (Search Console) | 9.24K | 16.4K | +77.5% |
| Impressions (Search Console) | 920K | 1.1M | ≈ +20% |
| CTR (Search Console) | 1% | 1.5% | +0.5 pp |
| Average position, lower is better | 13 | 8.5 | −4.5 |
| Organic sessions (GA4) | 10,928 | 26,846 | +145.7% |
| Organic users (GA4) | 2,750 | 5,849 | +112.7% |
What the data shows
- Growth ran through all of 2026: Search Console shows a few dips but a positive trend overall.
- The biggest gains came from the Baltics and Finland. Clicks from Estonia grew from 3,367 to 6,683, from Finland from 212 to 935, from Latvia from 575 to 1,122 and from Lithuania from 213 to 750.
- Most clicks go to the home pages of the language versions, brand pages (Bombbar, Chikalab, Snaq Fabriq) and the shops page.
- Impressions in Google’s AI-powered results grew month after month: from about 7,000 in May to about 46,000 in September 2026 (143,000 in total). The most impressions come from Russia, Estonia and the United Kingdom.
Values are read from Search Console charts and rounded.
Values are read from Search Console charts and rounded.
Values are read from Search Console charts and rounded.