Restore a compromised e-commerce site and rebuild organic visibility across markets.
Audited technical health, cleaned harmful link signals and developed a regional search strategy for the European pharmacy business.
First period, 2024–2025, recovery: the source case reports average positions improving by 35% across Europe and traffic reaching 75% above the pre-crisis level.
July–September 2026 against the same period of 2025
The second period, 2025–2026: clicks held at last year’s level (74.7K against 74K, +0.95%) while average position improved from 20.8 to 10 and CTR rose from 3.1% to 3.5%. Impressions fell 12% (2.42M to 2.13M): fewer impressions, but in better positions. Clicks and impressions declined in the first half of 2026 and have been growing again since July. These are project-reported results, not a controlled attribution study.
| Metric | Jul–Sep 2025 | Jul–Sep 2026 | Change |
|---|---|---|---|
| Google clicks (Search Console) | 74K | 74.7K | +0.95% |
| Impressions (Search Console) | 2.42M | 2.13M | −12% |
| CTR (Search Console) | 3.1% | 3.5% | +0.4 pp |
| Average position, lower is better | 20.8 | 10 | −10.8 |
Source: Google Search Console, project audit of 12 October 2026.
What the data shows
- Estonia remains the main market with 39.6K clicks. The fastest growth came from Russia (clicks from 750 to 2,383), Belarus (350 to 622) and Kazakhstan (178 to 386).
- The home pages of the language versions (Russian, Latvian, Finnish, Lithuanian, English) and several product pages grew the most year over year.
- Impressions in Google’s AI-powered results grew month after month: from about 18,000 in May to about 112,000 in September 2026 (315,000 in total). Most come from Estonia (84,000), Russia (40,000) and Finland (20,000).
Values are read from Search Console charts and rounded.
Values are read from Search Console charts and rounded.
Related source: Source case