Use these steps as a working checklist and adapt them to the project’s evidence, scope, and constraints.
Practical steps
- Choose audience questions without naming your brand.
- Record the exact question, model, region, language, and date.
- Save the complete answer and the URL of every page named.
- Check whether each source really supports the quotation or claim.
- Distinguish a mention from a recommendation, then repeat the measurement on the same sample.