Help people find your app in stores and install it instead of scrolling past

People find your app by name but not by the problem it solves · many listing views but few installs · the app is in one store while its audience uses another · the listing has not changed since launch.

• a list of searches your app should appear for and a pre-change gap against competitors;
• revised title, subtitle/short description, description and key fields for each store;
• briefs for an icon, screenshots and video that answer visitors’ question: “Why should I use this?”;
• a listing A/B-test plan and before/after report on listing impressions, visits and installs;
• a clear view of which stores and countries are worth entering.

listing views × install conversion × paying/active user share × user value. If 10,000 people view the listing each month and install conversion rises from 20% to 25%, that is 500 additional installs per month without extra traffic spend. Use your own numbers; growth may also be zero.

1. audit the listing and competitors in target stores; 2) research store-search queries, user wording and locales; 3) write copy and metadata to each platform’s rules; 4) brief visual assets; 5) run experiments where the platform allows and record results; 6) report monthly on impressions, conversion, installs and query rankings.

listing audit and keyword research (1–2 weeks) → copy and visual briefs (1–2 weeks) → your team publishes and runs experiments (then monthly) → before/after report. Timing is indicative.

search visibility and measurement: sportfit.ee (multilingual project with increased search visibility); measurement method: Method.

Store rankings, ratings and install counts are not guaranteed; stores decide what to show. Excluded: publishing through your company’s developer consoles (your team does this, or grants authority), app development, paid install ads and legal setup for individual countries.

Is ASO the same as SEO? The logic is similar (query → page → conversion), but the platform differs: each store ranks listings by its own rules and considers user behavior. · How long until we see an effect? Update timing depends on the store: Google Play and the App Store handle listing changes differently. We review performance after data accumulates; we cannot promise a timeline. · Does the app need a website? It helps: search engines can index it, and store links make it easier for people to install the app.

Apple: custom product pages

Promote your app in Google Play so people find the listing and install, Promote your app in the App Store: search, product pages and installs, Promote your app in RuStore so people in Russia can find it, Take your app to China’s app stores without getting lost, Get more customers from search without paying for every click