Does this sound familiar?
many pages are empty or nearly identical · sellers create duplicates · city-level demand is not covered · traffic grows but orders do not.
We promote platforms with many pages—marketplaces, aggregators and catalogues—by setting indexing rules and templates for categories and listings, and targeting local queries. For platforms with thousands of pages and seller-created content. Without rules for filters, empty results and duplicates, search spends attention on unnecessary pages while key categories stall.
many pages are empty or nearly identical · sellers create duplicates · city-level demand is not covered · traffic grows but orders do not.
indexing rules by page type · category and listing templates · a local-query map · measurement of search orders by page type.
diagnosis and keyword research (2–3 weeks) → page structure → implementation → report.
flower and gift marketplace—local SEO and GEO; local impressions +65% in 6 months (Local gift marketplace); DIY retailer with thousands of pages—non-brand impressions +45% in one year (Large home-improvement retailer).
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
marketplace development, seller moderation and paid ads.
rankings, traffic and enquiries depend on the niche, site and competition.
Should empty categories be blocked? It depends on the platform rules; we decide based on data. · How should seller content be handled? With templates and listing requirements.
Practical articles and guides by SurfUp.
A bank’s reference section lost 24% of visits as demand fell 13%. How to tell clicks lost to an AI block from falling demand and how to measure it.
ReadHow to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.
ReadDemand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.
Read